The Rascals SS 2015 Collection Continues Its 90s Simplicity
Vasiliki Marapas — July 17, 2014 — Fashion
References: rascals.dk & highsnobiety
The Rascals SS 2015 collection is featured in a lookbook shot where the brand originated: Copenhagen's Norrebro district.
The Danish cycling brand stays committed to its sporty, '90s-style aesthetic. What is it about the '90s that we just can't let go? The prolific decade continues to be referenced, however minimally, in numerous fashion collections. For the Spring/Summer season, Rascals' offers color-blocked and striped pieces that stay on par with the brand's athleticism.
One eye-catching piece is a satin varsity jacket, inspired by Muy Thai, a martial arts combat sport. The jacket is paired with matching shorts for a cohesive ensemble. Overall, the collection is a very strong effort for a brand that is still relatively new to the game.
The Danish cycling brand stays committed to its sporty, '90s-style aesthetic. What is it about the '90s that we just can't let go? The prolific decade continues to be referenced, however minimally, in numerous fashion collections. For the Spring/Summer season, Rascals' offers color-blocked and striped pieces that stay on par with the brand's athleticism.
One eye-catching piece is a satin varsity jacket, inspired by Muy Thai, a martial arts combat sport. The jacket is paired with matching shorts for a cohesive ensemble. Overall, the collection is a very strong effort for a brand that is still relatively new to the game.
Trend Themes
1. 90s Fashion Revival - Opportunity for brands to incorporate elements of the '90s into their collections to appeal to nostalgic consumers.
2. Athletic-inspired Fashion - Potential for brands to create collections inspired by sports and martial arts to cater to the active lifestyle trend.
3. Color-blocking and Stripes - Trend for designers to incorporate bold and contrasting patterns into their collections for a fresh and modern look.
Industry Implications
1. Fashion - Possibility for clothing brands to create collections with a mix of vintage and modern styles to appeal to a wider audience.
2. Sports and Fitness - Opportunity for athletic brands to expand their product lines beyond traditional activewear to include more fashion-forward and versatile pieces.
3. Martial Arts and Combat Sports - Potential for combat sports brands to create stylish and functional clothing that can be worn both in and out of the gym.
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