Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Randy Frisch, COO & Partner of Uberflip (INTERVIEW)

— March 21, 2012 — Business
Uberflip is revolutionizing the way we consume information by allowing people to transform boring PDFs into interactive and customized web-apps. Great for use on tablets, mobile phones and laptops, Uberflip is making a name for itself and so is its COO, Randy Frisch.

As a partner in Uberflip, Frisch is a digital media expert who has an obsession with creating a great consumer experience. Holding an MBA from the Schulich School of Business as well as a Bachelor of Commerce, it’s obvious that Frisch sees where the future is headed (and it’s mobile).

Trend Hunter had a chance to ask him a few personal questions and get answers about Uberflip.


1 ) What is the best way to create an infectious idea, product or service?

Just watch what’s happening. Take for example my kids –- I watch how they interact with toys, media and the world. Their take on the world will create needs that never existed before. This is the same for us at our office -– we watch how people consume content and work to make it easier and more enjoyable.

2) How do you define a trend?

This should be an easy one as I work in an industry which is all about trends. We develop for tablet and mobile reading consumption, but as I look back on it I’m not sure when we woke up and said we are a mobile development company first and foremost. As I think about this I realize a trend just kinda happens. All of a sudden you realize you’re onto something when you talk about your strategy and it doesn’t feel like BS –- you’re working in line with the trend. Predicting a trend is near impossible, but when you realize you’ve hoped on one along the way, nothing is better.   

3) How do you define cool?

As I recently turned 33, I’ve realized that my four-year-old knows this better –- but the fact that I’ll adapt to what he thinks is cool should keep me hanging around.

4) What role does innovation play for you at Uberflip?

It’s everything. Our clients look to us to make them innovative. We were the first to have a content web app for the iPad and since then people look to us for to how to share content on mobile devices in innovative ways. The fact that we decided not to jump on the App bandwagon made us innovative. Luckily for me, our office is filled with very innovative people who will help us retain a position as trend setters.

5) What is the key to innovation?

Don’t wait. It’s only innovative if you get it to market. The best ideas are sadly sitting in someone’s head, or even worse being ‘perfected.’ Even the iPad wasn’t perfect when it came out (no camera). But the key is it came and changed so much. Once your product is out there the way you respond to feedback will determine if you remain innovative. Aha, [an] iPad 2 [with] a camera -– so innovative.

6) How do you reset to be creative?

Open up to ideas around you. Sometimes it’s just someone in the office who’s holding on to an idea to make things better. At Uberflip we have no walls or “offices” so we can easily listen to each other’s conversations, often guessing what people are saying on the other end of the call. We all just need a spark.

7) In the future, how important do you think reading virtually & virtual learning will be?

I think it’s really about reading anywhere and everywhere with content that intrigues me –- and I think that time has come. I can’t remember the last time I actually picked up a magazine at a doctor’s office or watched the boring ads before the trailers at a theatre. With my mobile devices I can choose what to read anytime I want. This speaks to what we do at Uberflip. Because our solution does not depend on an App, but a web App, we can integrate with Twitter, Facebook and the web. So, our clients content is accessible to people who want to read: when they want, on any device, anywhere.

8) Professionally, what do you think you’ll be doing in 10 years?

Not what I’m doing today. Doesn’t mean I won’t be working at Uberflip, but Uberflip will be different in far less time. I work in technology and ten years ago there were no tablets, no Facebook and most people used ICQ. Ten years from now I’m pretty sure I’ll have a different role –- would be great if it included a beach.

9) What are your most important hobbies?

I try and play hockey and ski but those things only happen if I’ve filled my daily quota for time spent with my wife and 3 kids –- nothing better than that.
4.6
Score
Popularity
Activity
Freshness