Playco is a New Startup That Bets on the Emerging Market of Casual Gaming
References: play.co & fastcompany
Instant gaming is emerging as the new frontier in the industry and most recently, Justin Waldron—the co-founder of successful mobile gaming company Zynga which has produced blockbuster titles like Zynga Poker and FarmVille—announced the launch of his new startup. Titled 'Playco,' the company will seek out to develop accessible web-based and mobile games that will not require any pre-installation or downloads.
Waldron maintains that Playco's mission is “to bring the world closer together through play.” It plans to do so through instant gaming, of course. The company will produce multi-player experiences that are meant to be shareable and played on social technology like social media platforms and conferences services such as Zoom. In this way, Playco fills a void and facilitates connection in an era that we all need to be a little bit distanced.
Image Credit: Playco
Waldron maintains that Playco's mission is “to bring the world closer together through play.” It plans to do so through instant gaming, of course. The company will produce multi-player experiences that are meant to be shareable and played on social technology like social media platforms and conferences services such as Zoom. In this way, Playco fills a void and facilitates connection in an era that we all need to be a little bit distanced.
Image Credit: Playco
Trend Themes
1. Instant Gaming - Disruptive innovation opportunity: Develop web-based and mobile games that don't require pre-installation or downloads.
2. Multi-player Experiences - Disruptive innovation opportunity: Create shareable games designed for social media platforms and conference services, enhancing online connection and engagement.
3. Social Technology Integration - Disruptive innovation opportunity: Explore integrating gaming experiences into social media platforms and other online communication tools for seamless entertainment and connection.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Leverage instant gaming to attract a wider audience and create a new category of accessible and convenient gaming experiences.
2. Mobile Apps - Disruptive innovation opportunity: Develop mobile app platforms that focus on instant gaming, providing users with on-demand entertainment without the need for installations or downloads.
3. Social Media - Disruptive innovation opportunity: Incorporate instant gaming features within social media platforms, offering users new ways to interact, connect, and engage with others.
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