The McDonald's Japan Ramune McShake is a Limited-Edition Offering
Michael Hemsworth — May 15, 2020 — Lifestyle
References: mcdonalds.co.jp & soranews24
The McDonald's Japan Ramune McShake is one of the latest offerings from the QSR brand in Japan that looks to capture the familiar flavor of a popular soda for consumers to enjoy. The drink was created in partnership with Morianga and is inspired by the Ramune candies that are formulated with the flavor of the fizzy drink in mind. The lemon-lime flavor of the drink was created in candy form to help consumers enjoy the taste in another format and has now been remained in a frozen version that's said to have a rich creaminess that's perfect for summer.
The McDonald's Japan Ramune McShake has the same distinct color that the candy is known for and will be available for a limited time only at participating locations in Japan from May 20 to mid-June at a price point of 200 yen for a medium.
The McDonald's Japan Ramune McShake has the same distinct color that the candy is known for and will be available for a limited time only at participating locations in Japan from May 20 to mid-June at a price point of 200 yen for a medium.
Trend Themes
1. Frozen Soda-inspired Drinks - Opportunity for QSR brands to create limited-edition frozen beverage offerings inspired by popular candies.
2. Flavor Innovation - Opportunity for food and beverage companies to experiment with unique flavors and create new frozen treats.
3. Limited-time Offerings - Opportunity for businesses to drive customer excitement and urgency by offering limited-edition products for a specific duration.
Industry Implications
1. Quick-service Restaurants - Disruptive innovation opportunity for QSR brands to introduce frozen drinks inspired by popular flavors and candies.
2. Food and Beverage - Disruptive innovation opportunity for companies to create frozen treats with unique and unconventional flavors.
3. Marketing and Promotions - Disruptive innovation opportunity for businesses to leverage limited-time offerings to drive customer engagement and excitement.
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