Stutterheim Released a Rainbow Dog Jacket for Pride
Ellen Smith — June 2, 2020 — Fashion
References: stutterheim & hypebae
To celebrate the start of Pride Month, Stutterheim has released an adorable rainbow dog jacket, presenting owners with the opportunity to showcase their support for the LGBTQ+ community while keeping their four-legged friend looking stylish and dry.
The raincoat was inspired by the brand's human-sized coat, which boasts the same pattern, meaning owners can match their pets while staying dry from the rain. This particular dog coat has a velcro enclosure that gently wraps under the dog's belly, offering optimal support and ease.
In addition to this stylish piece, proceeds from the dog coat will be donated to Russian LGBT Network, which promotes equality and enhances the visibility of Russia's LGBTQ+ community.
Image Credit: Stutterheim
The raincoat was inspired by the brand's human-sized coat, which boasts the same pattern, meaning owners can match their pets while staying dry from the rain. This particular dog coat has a velcro enclosure that gently wraps under the dog's belly, offering optimal support and ease.
In addition to this stylish piece, proceeds from the dog coat will be donated to Russian LGBT Network, which promotes equality and enhances the visibility of Russia's LGBTQ+ community.
Image Credit: Stutterheim
Trend Themes
1. Rainbow Pet Accessories - Opportunity for pet accessory brands to create more rainbow-themed products for pet owners who want to show their support for the LGBTQ+ community.
2. Matching Human and Pet Apparel - Opportunity for fashion and clothing brands to create more matching outfits for humans and pets.
3. Charitable Pet Products - Opportunity for pet accessory brands to create more products that donate proceeds to charitable causes, appealing to socially conscious consumers.
Industry Implications
1. Pet Accessories - Pet accessory companies can capitalize on the trend of rainbow pet accessories to appeal to pet owners who want to show their support for the LGBTQ+ community.
2. Fashion and Clothing - Fashion and clothing brands can create more matching outfits for humans and pets to appeal to consumers who want to dress their pets in style and show their bond.
3. Charities and Nonprofits - Charitable organizations and nonprofits can partner with pet accessory companies to create more products that donate proceeds to enhance their visibility and fund their activities.
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