Made-to-Measure Pet Clothing

The Bastards Dog Rain Coat is Adjusted to a Pet's Specific Size

The Bastards dog rain coat is a customizable accessory for pets that will help them to stay dry and look their best when inclement weather hits. The dog garment is constructed with premium materials and is made-to-measure due to the varied size that canines can have to ensure the best fit possible. The coat is designed as a two-piece jacket that will pair well with a variety of different fur varieties to make it as comfortable as possible for any pooch.

The Bastards dog rain coat is priced starting at $70 and makes use of a very thin material that won't add too much additional heft to a dog, while still enabling weatherproof functionalities. The jacket can thus also compress down to make it travel-friendly.

Custom-fit Pet Clothing
There is an opportunity to create more customizable clothing and accessories for pets, as pet owners increasingly treat them as family members.
Weatherproof Pet Accessories
Developing more functional and stylish weatherproof pet accessories can appeal to pet owners who like to take their dogs out in any weather.
Travel-friendly Pet Clothing
Creating lightweight and compressible pet clothing can meet the needs of pet owners who like to take their furry friends on the go.

Where This Applies

Pet Apparel
The pet apparel industry can adapt to the trend of customizable and functional clothing for pets.
Outdoor Gear
Companies in the outdoor gear industry can expand their product line to include weatherproof pet accessories.
Travel Accessories
The travel accessories industry can venture into developing products for pets, such as lightweight and compressible pet clothing.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 35%
Freshness 10%