Auto-Inspired Powerboats

This Mercedes-Cigarette Racing Boat Enjoys 2,200 Horsepower

This spectacular GT3 boat is a truly innovative racing boat developed by German automaker Mercedes in collaboration with the Cigarette Racing Team.

Just like last year, Mercedes and the Cigarette Racing Team have designed a new-powerboat -- inspired by a high-flying Mercedes vehicle -- in time for the Miami International Boat Show.

This particular powerboat is equipped with dual Mercury Racing engines, each of which is capable of pumping out 1,100 horsepower. This allows the boat to attain a top speed of well over 161 km/h.

Pricing for this racing boat hasn't been revealed, although last year's edition was worth around $1.2 million. Regardless of price, this Mercedes-Cigarette racing boat is truly an effective vessel for joint advertising and a showcase of the latest automotive technology as it applies to the powerboat sector.

Auto-inspired Powerboats
Opportunity to disrupt the powerboat industry by combining automotive technology with boat design.

Industries Being Reshaped

Automotive
Potential for automotive manufacturers to expand into the powerboat market.
Marine
Opportunity for the powerboat industry to incorporate automotive technology and design.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 30%
Freshness 8%