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Balanced Low-Calorie Popcorns

Jimmy’s Pure Popcorn Contains 98 Calories or Less Per Serving

— February 20, 2018 — Lifestyle
Snacking is increasing in popularity amongst many different consumer demographics who are looking for a healthy way to stay fueled between meals, which is seeing brands like Jimmy’s Pure Popcorn respond with products tailored for this lifestyle.

The brand has launched a new size variant that is designed for convenience stores and markets to offer customers a simple product to pick up rather than opting for a large bag. The popcorn snacks come in three flavors including 'Slightly Sea Salted,' 'Subtly Sweet & Salty' and 'Sublimely Sweet,' which have all been modified to contain less sugar and salt than any other brand out there.

The Jimmy’s Pure Popcorns are also positioned as a low-calorie option that contains just 98 calories or less per serving.


Image Credit: FoodBev Media
Trend Themes
1. Healthy Snacking - Opportunity for brands to develop and promote low-calorie snacks as consumers seek healthier alternatives to traditional snacks.
2. Convenience Store Snack Packaging - Innovative packaging solutions for single-serve snacks targeted for convenience store and market shelves to drive impulse purchases.
3. Reduced Sugar and Salt Products - Demand for snacks that offer reduced sugar and salt content, creating opportunities for brands to develop healthier options that still deliver on taste.
Industry Implications
1. Snack Food Industry - Brands can tap into the growing demand for healthier snacks by offering low-calorie, reduced sugar, and reduced salt options.
2. Convenience Store Industry - Convenience stores can capitalize on the trend of healthy snacking by stocking single-serve, low-calorie snacks that appeal to health-conscious consumers.
3. Food Packaging Industry - Packaging companies can provide innovative and eye-catching solutions for single-serve snacks designed for convenience store shelves, attracting impulse purchases.
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