Facebook recently announced that it is teaming up with Eventbrite and Ticketmaster to give users the option to purchase event tickets through the social media platform. One of the main reasons many users turn to Facebook is to create or discover upcoming events. This new feature will leverage the popularity of Facebook's events tool so that users never have to navigate away from the site.
Currently in the pilot stage, the new feature would allow users to purchase tickets for concerts and other events via the Facebook app or website. The social media platform is currently testing out this model for a select group of single-tier, general admission events taking place in the US. The idea is to build upon Facebook's existing features to help users actually attend the events they are interested in.
While the new feature is still in the early stages, the tool could help Facebook become the go-to platform for those looking to purchase event tickets.
The New Facebook Tool Allows Users to Purchase Event Tickets
1. Social Media Ticketing - Opportunity to disrupt the traditional ticketing industry by offering users the convenience of purchasing event tickets directly through social media platforms.
2. Seamless Event Discovery - Disruptive innovation opportunity lies in leveraging the popularity of social media platforms like Facebook to create a seamless experience for users to discover and attend events.
3. Integrated E-commerce and Social Media - The integration of e-commerce capabilities into social media platforms presents an opportunity for disruptive innovation in enhancing user experience and driving event ticket sales.
1. Ticketing - Disruptive innovation opportunity in the ticketing industry by partnering with social media platforms to offer convenient and seamless ticket purchasing options.
2. Event Management - Opportunity for disruptive innovation in the event management industry by leveraging social media platforms to enhance event discovery and attendance.
3. E-commerce - Integration of e-commerce capabilities into social media platforms opens up disruptive innovation opportunities to drive sales and enhance user experience.