The Pseudomorph by Anouk Wipprecht is a dress literally infused with technology, allowing you to create your own one-of-a-kind painted frock design.
Using an interesting ink-filled piece, this technology slowly releases ink onto the dress, generating a creatively natural design on your frock. Check out the featured video to get a feel for how this Pseudomorph by Anouk Wipprecht works.
Implications - Consumers are increasingly looking for products that enable customization to create a personalized product. This dress is embedded with ink reservoirs, letting the owner personalize her dress' hues. Creative professionals can take advantage of this opportunity by releasing highly customizable products that let the consumer dictate their final look.