With its Protein Patties, Trader Joe's is tapping into the popularity of plant-based burgers and the fact that many people are choosing to explore meatless options for a variety of reasons. The Protein Patties take the form of pea protein-based, quarter-pound burger patties that are said to "offer the flavor and texture of a traditional beef hamburger, but with none of the meat."
As well as offering the look and taste of a traditional burger patty, the plant-based product promises to cook just as well on the grill or a hot skillet. The savory patties include beets as an ingredient and notably, they are even said to stay soft and pink in the middle once prepared.
Image Credit: Trader Joe's
What's Driving This Trend
- Plant-based Protein Burgers
- Trader Joe's Protein Patties demonstrate the growth of demand for meatless protein alternatives.
- Pea Protein Integration
- The pea protein-based patties in the Protein Patties show a trend towards plant-based protein innovations.
- Meatless Meat Cooking Technology
- The promise of the Protein Patties to cook as well on the grill or a skillet as traditional beef patties can demonstrate opportunities for innovations in the meatless meat cooking technology.
Who This Affects Most
- Food and Beverage Industry
- The plant-based meat substitute space is rapidly growing and offers significant market opportunities for companies in the food and beverage industry.
- Vegetarian and Vegan Food Industry
- The growing trend towards plant-based diets opens up opportunities for companies in the vegetarian and vegan food industry.
- Grill and Cookware Industry
- The demand for meatless meat cooking technology presents opportunities for innovation in the grill and cookware industry.
