With its Protein Patties, Trader Joe's is tapping into the popularity of plant-based burgers and the fact that many people are choosing to explore meatless options for a variety of reasons. The Protein Patties take the form of pea protein-based, quarter-pound burger patties that are said to "offer the flavor and texture of a traditional beef hamburger, but with none of the meat."
As well as offering the look and taste of a traditional burger patty, the plant-based product promises to cook just as well on the grill or a hot skillet. The savory patties include beets as an ingredient and notably, they are even said to stay soft and pink in the middle once prepared.
Image Credit: Trader Joe's