The Itsu Protein Noodles are a new range of products for consumers in the UK that will offer a premium flavor experience that's also nutrient-dense. The products come in three flavor options to choose from including Crackin' Curry, Super Sesame and Mega Miso, which are all made with soybean noodles as well as vegan miso broth. Each of the flavors will provide more than 20-grams of vegan protein per serving with no artificial colors, flavors, preservatives or MSG in the mix.
The Itsu Protein Noodles are positioned as quick, easy option for lunch or even as a snack after a workout thanks to their caloric content of less than 212-calories per cup with six-grams of fat. The noodle range is being launched at Sainsbury's locations in the UK at a price point of £2 each.
What's Driving This Trend
- High-protein Vegan Noodle Cups
- Increasing demand for vegan-friendly, high-protein, healthy convenience foods.
- Soybean-based Products
- Growing market for soybean-based products, especially as a meat-substitute in vegan diets.
- Premium Healthy Snacks
- Growing consumer preference for premium, healthy snacks with no artificial colors, flavors, preservatives or MSG.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the growing demand for vegan-friendly, high-protein, healthy convenience foods with innovative soybean-based products.
- Retail
- Retail businesses can capitalize by offering the Itsu Protein Noodles range, along with other premium, healthy snacks with no artificial colors, flavors, preservatives or MSG.
- Fitness and Wellness
- Fitness and wellness industry can offer the Itsu Protein Noodles range as a quick, easy option for post-workout or easy lunch meals, promoting the product for its caloric content.
