For a limited time this summer, Subway is offering hand-spun protein milkshakes featuring ice cream from Halo Top Creamery. The Halo Top milkshakes are offered in three classic and creamy varieties like Vanilla Bean, Chocolate and Strawberry, each of which puts a twist on Neopolitan flavors with 350 calories or less, a minimum of 20 grams of protein and 30% of the recommended daily value of calcium.
While many consumers have come to know Halo Top for its disruptive low-calorie, high-protein frozen dessert products, these high-protein ice cream milkshakes are set to be offered in select markets, offering a better-for-you treat for those who are looking to be refreshed in a creative way this season.
What's Driving This Trend
- Protein Milkshakes
- Offer protein-infused milkshakes for a healthier version of a classic treat
- Low-calorie Desserts
- Create low-calorie versions of classic desserts for health-conscious consumers
- Collaboration Products
- Partner with other brands and companies to create unique and innovative product offerings
Who This Affects Most
- Fast Food
- Incorporate healthier options on fast-food menus for the health-conscious consumer
- Dessert Industry
- Develop new products that focus on healthier options like low-calorie, high-protein treats
- Fitness and Wellness Industry
- Work with companies to develop products that meet the needs and wants of the health and wellness community
