The Arla Foods Protein Extreme concept has bene unveiled by the brand as a new product for consumers that will offer them a simple way to stave off hunger and maintain optimal nutrition when leading a fast-paced lifestyle.
The whey protein-based shot concept contains 20 grams of protein per serving and contains just 98 calories, which makes it ideal for athletes to consumer after a workout without having to worry about caloric content. The natural formulation of the shot is reported to help aid the recovery of muscles after an intense workout or training session.
Explaining the new Arla Foods Protein Extreme, Sales Development Manager at Arla Foods Ingredients, Anne Louise Friis, said, "As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot. There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes."