Toasted oats, buckwheat, coconut, seeds, fruits and nuts are just a few of the super ingredients that make Hubbards' Outward Bound protein cereal such a strong way to start the day. Served with a cup of milk, these cereals boast being able to provide somewhere between 18 and 22 percent protein, as well as fiber and iron to kick-start the day.
As a cereal brand, Hubbards has been in association with the Outward Bound Trust of New Zealand for 20 years. But now that this cereal for kids has been around for more than two decades, it was time for a refreshing new look. The rebranding of the cereal takes a playful Scouts-inspired look, as seen most notably on the badge-inspired logo for the cereal.
This fresh new look for the protein cereal is fitting for those who love fueling their bodies for adventure.
What Makes This Trend Stand Out
- Protein-packed Cereals
- Protein-heavy cereals are becoming more popular as consumers seek healthier breakfast options.
- Superfood Breakfasts
- Breakfasts featuring nutrient-rich, health-boosting ingredients are on the rise.
- Branding Refreshes
- Brands are updating their packaging and marketing to stay relevant and engage with consumers.
Sectors Adopting This
- Cereal Industry
- Cereal companies should consider adding protein-heavy options to their product lines.
- Superfood Industry
- Superfood companies could expand their offerings to include breakfast-specific options such as protein cereals.
- Marketing and Advertising Industry
- Marketing firms can offer rebranding services to help companies stay fresh and connected with their target audience.
