If the words "abandoned" and "California" seem not to go hand in hand, consider this, the 'Prospect' House designed by Jonathan Segal was developed on an abandoned 7,200 square feet plot of land in La Jolla, San Diego, California. Architect Jonathan Segal totally transformed the expansive site -- which had been barren for nearly 20 years -- into a contemporary Californian crib.
The Prospect House's stucco exterior and boxy shape is enhanced by modern interior finishings, which allow this abode to act as a private escape from chaotic city life for Jonathan Segal's family. This exchange for family time is complemented by an abundance of natural light that freely pours into the home through its glass floors and ceilings. The Prospect House acts as a great transformation and use of abandoned space.
Implications - Just as this Californian home repurposes and and gives meaning to an abandoned plot of land, companies can take inspiration when considering retail location. When companies have a unique story behind a product or brand, it can be a highly marketable avenue with consumers.
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