Mountain Dew teamed up with the New York Art Department to protest the proposed New York City large drink ban by creating the Prohibition: New York City poster.
Mayor Bloomberg proposed that soda drinks over 16oz should be banned in New York City to help battle the growing obesity epidemic in America. Many have been outraged over this attempt to curb their individual freedom. The Prohibition: New York City poster compares the proposed ban to the prohibition of alcohol in the 1920s. With a vote scheduled for Thursday, this art project is aimed at bringing attention to the issue.
The posters have been placed all over New York City, and people are encouraged to take pictures and share opinions using the hashtag #dewyorkcity.
Obesity is a big problem, but I’m not sure that this large drink ban will do anything to help solve it.
What Makes This Trend Stand Out
- Art Activation Marketing
- Collaborating with the art department and creating engaging art promotes brand awareness while advocating for a cause.
- Individual Freedom Defense
- Challenging government regulations based on personal freedom invokes support for individuals and can stimulate brand loyalty.
- Crowdsourced Advocacy Campaigns
- Social media engagement through user-generated content and hashtags raises awareness and invites participation from a large audience.
Sectors Adopting This
- Beverage
- Brands can leverage creative collaborations and marketing campaigns to voice branding values and advocate for policy change.
- Advertising
- The need for creative campaigns that engage audiences and reflect brand values opens opportunities for innovative and unique promotional strategies.
- Social Media
- Social media platforms offer companies new methods of initiating crowdsourced advocacy campaigns, that not only invite feedback but also boost brand presence and awareness.
