Just as there are yogurt cups that are paired with flavorful and texture-rich add-ins, Progresso Toppers match cups of soup with toppings, all of which are neatly packed into portable tubs. The Progresso Toppers by General Mills are designed to be easily microwaved, stirred and enhanced with mix-ins.
While people know and love classic kinds of soup like chicken noodle or tomato, Progresso Toppers elevate these comforting meals to share varieties like Chicken Noodle with Oyster Crackers or Tomato Basil with Cheddar Crackers. There's also Loaded Potato with Fried Onion Strings, which boasts a chicken broth base, potatoes, celery, onion, sour cream, cheese and bacon—all of which shares 300 calories and seven grams of protein.
Image Credit: General Mills
Why This Trend Is Growing
- Convenient Soup Toppings
- There may be potential in creating other kinds of soup toppings that consumers can add to their soup cups for a more immersive and flexible dining experience.
- Mix-in Food Cups
- Mix-in cups for other food items like oatmeal or cereal can be another avenue to explore for food brands.
- Portable Food Packaging
- The success of Progresso Toppers indicates that consumers value food items that can be eaten on-the-go, opening more opportunities for portable food packaging.
Industries Being Reshaped
- Convenience Food Industry
- Companies within this industry can create their own line of mix-in soup cups or expand their product lines to include other mix-in food cups.
- Soup Industry
- Soup companies can follow in the footsteps of Progresso Toppers and offer soup cups with various mix-ins like croutons or bacon bits.
- Packaging Industry
- The popularity of portable food packaging, as seen with Progresso Toppers, can lead to the development of new and innovative packaging solutions for other food items.
