Progresso Pitmaster is a new line of BBQ-inspired soups that are brimming with bold, smoky flavors, plus 14 grams of protein or more per can.
These savory, satisfying soups offer a fuss-free, five-minute alternative to firing up the grill, yet still capture the essence of a backyard cookout with the richness of steak or craveable pairings like beer cheese and sausage. There are five BBQ-inspired soups in the lineup, including Steakhouse-Style: Steak & Bean and BBQ-Style: Grilled Chicken & Fire Roasted Corn, both with 20g of protein per can.
Packed with meats, roasted vegetables and perfectly charred flavors, these hearty canend soups promise to carry the comfort of cookouts into the cooler months of fall and winter.
What Makes This Trend Stand Out
- Protein-enhanced Ready Meals
- High-protein canned soups meet the demand for convenient yet nutritious meal solutions, creating a unique value proposition for health-conscious consumers.
- BBQ Flavor Incorporation
- The infusion of BBQ flavors in non-traditional forms like soups shows an innovative twist to classic culinary categories, enhancing consumer cravings for familiar but novel taste experiences.
- Seasonal Comfort Foods
- Canned soups that mimic the flavors of outdoor grilling offer a summertime culinary experience during colder seasons, appealing to a nostalgic and comfort-seeking demographic.
Sectors Adopting This
- Packaged Food Innovation
- The introduction of BBQ-inspired soups within the packaged food sector highlights a push towards flavor diversification and healthier eating options.
- Convenience Foods
- Convenience foods, including canned soups that deliver authentic grill-like flavors, cater to busy lifestyles without sacrificing taste or quality, driving interest in easy-to-prepare meals.
- Protein-enriched Products
- A trend towards protein-rich foods aligns with consumer health priorities, presenting opportunities for brands to differentiate through the addition of substantial protein content in everyday consumables.
