Due to the nature of its service, programming school 'Crack the Code' needs to appeal to consumers on a multi-generational level. As a result, the educational establishment taps Mexico City-based design firm Futura for a branding identity that is eye-catching and inspirational.
The mission was to create a visual language that communicates seriousness in a playful character. One reason is its diverse targeting demographics. That is, the programming school needs to instill an enjoyable learning environment for children and teenagers while establishing trust with the parental units.
To meet these demands, Futura builds two logos — one that is playful and another that is "more corporate and serious."
Photo Credits: Rodrigo Chapa
What Makes This Trend Stand Out
- Multi-generational Branding
- Creating a visual identity that appeals to multiple generations for brands in education and beyond.
- Serious Playfulness
- Incorporating playfulness into professional branding for businesses targeting both kids and adults.
- Dual Branding
- Developing multiple visual identities for a single business to appeal to a wider range of demographics.
Sectors Adopting This
- Education
- Creating playful and approachable branding for educational institutions targeting both children and parents.
- Design
- Incorporating playful elements into branding for traditionally serious industries such as law, finance, and consulting.
- Marketing
- Developing multi-layered visual identities that can appeal to both younger and older demographics concurrently.
