Fashionable Back Braces

Proaesthetics by Francesca Lanzavecchia Provides Stylish Support

Proaesthetics by Francesca Lanzavecchia is a series of back braces that have all taken a fashionable turn. Described by the Italian designer as "representative of skin," these back braces not only provide much needed support for injured individuals, they also provide a unique form of individual expression through texture, utility and more.

A manifestation of personal interests, lifestyles and even sensuality, Proaesthetics by Francesca Lanzavecchia is envisioned as another form of body modifications, albeit of the non-invasive variety. From lace and leather details to odd protrusions and pockets for items such as stationary and phones, the back braces are unlike anything a doctor would recommend to a patient. In fact, they look like they should be encased in a glass box rather than worn.

Fashionable Medical Devices
Incorporating fashion into medical devices to provide new, more stylish options.
Personalized Medical Devices
Creating medical devices and braces that are customized to individuals' unique interests and lifestyles.
Non-invasive Body Modifications
Using non-invasive devices as a form of body modification and self-expression.

Who This Affects Most

Healthcare
Innovating in the healthcare industry by creating fashionable and personalized medical devices.
Fashion
Introducing fashion and design elements into medical devices to appeal to a wider range of consumers.
Accessories
Providing a new accessory option for those seeking both function and style in their everyday lives.
SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 51%
Freshness 8%