The Wendy's Pretzel Bacon Pub Cheeseburger is a new offering from the QSR brand that will offer patrons with an indulgent option to pick up when craving a satisfying sandwich. The burger starts off with the brand's signature pretzel bun, which was quite popular several years ago before disappearing and is sure to be a hit amongst consumers who favored the alternative bun option. The burger is then made with a quarter-pound beef patty, Muenster cheese, applewood smoked bacon, a smoky honey mustard, crispy fried onions, warm beer cheese sauce and pickles.
The Wendy's Pretzel Bacon Pub Cheeseburger is priced at $5.69 and has been announced alongside the Pretzel Bacon Pub Homestyle Chicken Sandwich, which is priced at $6.19.
Image Credit: Wendy’s
What's Driving This Trend
- Pretzel Bun
- Opportunity for bakeries and fast food chains to explore unique and alternative bun options.
- Indulgent Sandwiches
- Opportunity for QSR brands to offer patrons ingredient-packed and satisfying sandwiches with premium toppings and sauces.
- Gourmet QSR Offerings
- Opportunity for quick-service restaurants to introduce high-quality and premium burgers/sandwiches to cater to consumer cravings for indulgent options.
Who This Affects Most
- Bakery
- Opportunity for bakeries to create and supply custom pretzel buns to fast food chains.
- Fast Food
- Opportunity for fast food chains to offer innovative and indulgent sandwiches with unique bun options like the pretzel bun.
- QSR
- Opportunity for quick-service restaurants to develop and market gourmet burger/sandwich options to attract consumers seeking indulgent offerings.
