The Habit Burger Grill is sliding right into summer with a new Pretzel Pub Char burger.
The Habit is a an American fast casual restaurant chain that's best known for its charbroiled hamburgers, which are made with 100% fresh (not frozen) ground beef chargrilled over an open flame. The chain's Charburgers menu already includes tasty options like the BBQ Bacon Char and the Teriyaki Char, but now there is a new addition to sample: the Pretzel Pub Char. The Pretzel Pub Char consists of a seasoned chargrilled beef patty topped with white American cheese, ale pub mustard, caramelized onions, green leaf lettuce, tomato, and pickles – all served on a artisan knotted pretzel bun.
So far, the new Pretzel Pub Char has only been spotted in Southern California.
Image Credit: The Habit Burger Grill
What's Driving This Trend
- Pretzel Bun Burgers
- The use of pretzel buns as a burger bun replacement opens up opportunities for food innovation and experimentation.
- Charbroiled Hamburgers
- The use of 100% fresh, chargrilled beef patties presents opportunities for disruption in the fast food industry by offering higher quality ingredients.
- Artisan Fast Casual Restaurants
- The rise of fast casual dining concepts that use fresh, high-quality ingredients and artisanal breads presents opportunities for innovation in the restaurant industry.
Who This Affects Most
- Fast Food
- Incorporating fresh, high-quality ingredients can disrupt the traditional notion of fast food and create new industry trends.
- Bakery
- The use of artisanal, knotted pretzel buns in the Pretzel Pub Char burger creates new opportunities for bakery innovation and experimentation.
- Hospitality
- The rise of artisan fast casual dining concepts that use fresh, high-quality ingredients presents opportunities for innovation and disruption in the hospitality industry.
