The Curio Spice Co.'s Kit Puts a Modern Spin on an Ancient Tradition
Laura McQuarrie — January 14, 2019 — Lifestyle
References: curiospice
In South Asian and North African cuisine, preserved lemons are often used to enhance a range of dishes, including plenty of savory options. To help modern consumers enjoy this unique addition to their meals in an accessible way, Curio Spice Co. assembled a DIY Preserved Lemon Kit.
The all-new and highly giftable DIY Preserved Lemon Kit for making cured lemons includes the brand's colorful signature spiced salt blend, a jar and the necessary instructions for learning how to make preserved lemons at home. Although fresh lemons can easily be acquired year-round, cured lemons help to add an unparalleled hit of citrus and umami flavor to meals for a taste of North African and Mediterranean cuisine.
The all-new and highly giftable DIY Preserved Lemon Kit for making cured lemons includes the brand's colorful signature spiced salt blend, a jar and the necessary instructions for learning how to make preserved lemons at home. Although fresh lemons can easily be acquired year-round, cured lemons help to add an unparalleled hit of citrus and umami flavor to meals for a taste of North African and Mediterranean cuisine.
Trend Themes
1. DIY Food Kits - The popularity of making food at home presents an opportunity for more DIY food kit options like the Curio Spice Co.'s Preserved Lemon Kit.
2. Ethnic Spices - Consumers are more interested in authentic global flavors, creating an opportunity for companies to introduce and market ethnic spices like those used in preserved lemon recipes.
3. Umami Flavor - With the growing interest in creating and experimenting with new flavors, there is an opportunity for companies to capitalize on umami flavor-enhancing ingredients like preserved lemons in cooking and food products.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can introduce new products centered around DIY food kits, ethnic spices, and umami flavor to tap into the growing interest in global and homemade cuisine.
2. Gift and Subscription Boxes - Gift and subscription box companies can introduce variations of DIY food kits like Curio Spice Co.'s Preserved Lemon Kit for themed and personalized boxes.
3. Holiday and Seasonal Merchandising - Retailers can tap into the holiday and seasonal merchandising opportunities by featuring ethnic spices and DIY food kits and facilitate to holiday season home cooking enthusiasts.
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