DIY Cured Salmon Kits

Not on the High Street's Cured Salmon Kit is a Foodie-Centric Gift

This DIY cured salmon kit from Ross & Ross Gifts is the perfect purchase for this foodie on one's list this holiday season. With DIY maker culture on the rise -- especially as consumers spend more time at home during the ongoing COVID-19 pandemic -- make-your-own gourmet food kits are more popular than ever.

Available via gifting retailer Not on the High Street, this Make Your Own Original Cured Salmon Kit consists of custom cured fish seasonings to help create smoky, gin and beetroot flavor varieties. Each kit features 3 curing salts, 3 sealable bags, 12 pairs of plastic gloves and an easy-to-follow instruction booklet. The kits do not include salmon or gin and are meant as a starter for those looking to cure their own fish at home.

DIY Food Kits
The popularity of DIY food kits is on the rise, providing an opportunity for businesses to create and sell more customized kits.
At-home Cooking
As consumers continue to spend more time at home, there is a demand for food products that facilitate at-home cooking, which presents an opportunity for businesses to create and sell at-home cooking products.
Gourmet Food
There is a demand for gourmet food products that consumers can make in the comfort of their own homes, which presents an opportunity for businesses to develop and sell gourmet DIY food kits.

Sectors Adopting This

Food and Beverage
The food and beverage industry can create and sell DIY food kits to meet the growing demand for at-home gourmet food products.
E-commerce
The rise in popularity of at-home cooking and DIY food kits presents an opportunity for the e-commerce industry to create and sell these products to consumers.
Retail
Retailers can meet the demand for DIY food kits and at-home cooking products by stocking and selling a variety of customizable and gourmet kits to consumers.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 90%
Freshness 9%