During a year when people have been spending more time drinking at home than at the bar, subscriptions, discovery sets and cocktail kit gift sets have become especially popular. Old Salt Merchants is helping cocktail lovers enhance their at-home drinking experience with a cocktail kit of its own that shares a mix of sweet and savory garnishes.
The kit includes six 1.3-ounce jars that contain unique rim toppers like black lava salt and chili lime salt or lavender, rose or whiskey sugar. Although the ingredients may be inspiring enough on their own, the kit also includes recipes and inspiration cards to help people level up the kinds of cocktails that they create on their own. Filled with uniquely sourced salts and sugars, the kit makes a perfect gift for cocktail and mocktail lovers.
Image Credit: Old Salt Merchants
Why This Trend Is Growing
- Subscription Cocktail Kits
- There is a growing demand for subscription cocktail kits that provide convenience and variety for at-home mixologists.
- Unique Cocktail Garnishes
- Cocktail enthusiasts are seeking out unique and flavorful garnishes to enhance their at-home drinking experience.
- Recipe and Inspiration Cards
- Cocktail kits that include recipe and inspiration cards are becoming popular, offering guidance and creativity for DIY mixology.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend by creating unique and high-quality garnishes and subscription kits.
- Home Entertainment
- The home entertainment industry can provide cocktail kits and accessories to enhance the at-home drinking experience.
- E-commerce
- The e-commerce industry can benefit from offering subscription services and online platforms for purchasing cocktail kits and ingredients.
