Precisely is a new dating app that intentionally takes a very non-minimalistic approach by allowing users to post highly detailed information about themselves on their profile.
Interestingly, the app doesn't do this by forcing you to take a super-long quiz in the mold of OKCupid or Match.com but rather lets you describe your traits and lay out what it is that you're looking for using a clickable menu. The menu includes everything from physical features such as "brunette" and "athletic" to personality traits such as "sarcastic" or "witty". You can even include personal tastes in everything music to politics.
Ultimately, this dating app caters to those who may have grown disillusioned by apps like Tinder because of the paucity of profile information, and those who have a better idea of what kind of match they're looking for.
Key Themes Behind This Trend
- Detailed Dating
- Innovative dating apps that enable users to create detailed profiles with refined qualities and preferences can disrupt the traditional minimalistic approach of dating apps.
- Clickable Menus
- Clickable menus in dating apps can make it easier for users to select preferences and tailor their profiles while saving time, offering opportunities for innovation and improved user experience.
- Personalization
- Customizable features that allow users to add personal tastes, interests, and preferences to their profiles can transform dating apps by providing a more personalized experience for users.
Where This Applies
- Online Dating
- Customizable dating apps with detailed profiles and clickable menus can pose a threat to conventional online dating platforms, prompting industry players to increase personalization and refine matching algorithms.
- Social Media
- Apps that combine dating features and social networking could create innovative platforms that allow users to discover compatible partners while building connections with like-minded individuals.
- Artificial Intelligence
- AI-powered dating apps that can analyze user preferences and behavior to suggest compatible matches with a high degree of accuracy can revolutionize the dating industry and create new opportunities for growth.
