This summer, healthy snack bar brand KIND is launching Powered by KIND experiences across the UK to explore the way people can use their energy for good. Recently, the first of these experiences kicked off at the Virgin Hackney Festival of Fitness and will be continuing throughout the summer to show how even the simplest, most selfless act can be used to help others.
At these Powered by KIND events, people will have the chance to dance or exercise on a kinetic floor. Whether they choose to groove to a DJ set or sweat it out during a Food & Lycra workout class, people will feel good about using their own energy to support others—as the energy will be used to power charge points for public use and share motivational messages on screens for runners at Virgin events.
Key Themes Behind This Trend
- Energy-sharing Events
- Launching energy-sharing events that promote selfless acts and use kinetic energy to power charge points and screens can create a new trend in event management.
- Self-sustaining Exercise
- Integrating kinetic-energy-generating floors into gyms to make them more self-sustaining and environmentally friendly can be a disruptive innovation opportunity.
- Motivational Technology
- Utilizing kinetic energy to power motivational message screens for physical training can completely revolutionize how coaches and trainees approach their workouts.
Where This Applies
- Snack Food Industry
- The snack food industry can explore the creation of energy-sharing campaigns that align with their brand messaging to promote their products to consumers who prioritize social responsibility.
- Event Management Industry
- The event management industry can leverage the Powered by KIND campaign to promote socially responsible event planning while also generating awareness and business within the sector.
- Fitness Industry
- The fitness industry can explore the integration of kinetic-energy-generating floors and screens into their workout spaces to create an eco-friendly, socially responsible approach to fitness dating which could be the next big industry innovation.
