Device-Disguising Parkas

The 'Power Parka' Hides and Charges Many Different Devices

The 'Power Parka' is like a coat that James Bond would wear on an exploit to the Arctic Circle. The coat, designed by Amsterdam-based Thom Kool, looks like a hip winter jacket, but it actually hides a wealth of devices within it, and it even keeps that technology charged.

People who live in cities often need to carry around all sorts of devices, be it a laptop, a tablet, a smartphone, a camera, or all of the above. However, stuffing all these into a backpack makes commuting a pain. The Power Parka provides a way for consumers to carry all their devices without adding a massive bulge on their backs.

The coat comes with several pockets, each for a specific device. These pockets have charging ports that connect to batteries near the armpits. Further, the coat has a reinforced inner shell that helps to redistribute the weight of the devices evenly.

Smart Clothing
The 'Power Parka' exemplifies the trend of smart clothing that integrates technology into wearable garments.
Concealed Technology
The 'Power Parka' showcases the trend of concealing and integrating devices within fashion items, providing convenience and style.
Mobile Device Charging
The 'Power Parka' addresses the growing trend of mobile device charging on the go by incorporating built-in charging ports.

Where This Applies

Fashion
The fashion industry can explore opportunities to create and market smart clothing like the 'Power Parka' that blends fashion with technology.
Technology
The technology industry can capitalize on the trend of concealing devices within fashion items by developing innovative devices that seamlessly integrate into clothing.
Consumer Electronics
The consumer electronics industry can tap into the demand for on-the-go charging solutions by designing devices with built-in charging capabilities, compatible with garments like the 'Power Parka'.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 74%
Freshness 8%