Insulated Extreme Weather Parkas

The Thrudark End Of Days Parka is Expedition-Ready

The Thrudark End Of Days Parka is an expedition-grade piece of outerwear perfect for wearers to incorporate into their wardrobe as a way to maintain comfort and agility in frigid conditions. The jacket is constructed with a waterproof material that has a 20,000 HH rating along with a 20,000 gsm rating for breathability, while still enabling it keep the wearer dry in rainy conditions. The jacket has an array of pockets throughout and is equipped with goose down insulation that's rated to offer warmth without additional bulk.

The Thrudark End Of Days Parka is accented by an adjustable waist and hem to lock in heat, while Dyneema and Cordura are used on critical areas as a means of reinforcement against wear.

Expedition-grade Outerwear
Opportunities to create advanced outdoor clothing to withstand extreme weather conditions.
Waterproof/breathable Materials
Innovation opportunities to develop or improve materials that keep wearers comfortable and dry in harsh weather.
Insulation Technology
Innovation opportunities to develop or improve materials that provide warmth without adding bulk.

Who This Affects Most

Outdoor Apparel and Gear
Creating new lines of advanced and high-performance outerwear for adventure-seekers and outdoor enthusiasts.
Textile Manufacturing
Developing new technologies for more effective waterproof and breathable fabrics.
Sporting Goods Retail
Introducing and marketing extreme weather clothing items as necessary gear to consumers.
SCORE
6.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 81%
Freshness 16%

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