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Automotive Collaboration Yachts

The Aston Martin AM37 Power Boat Brings the Brand to the High Seas

— April 14, 2016 — Autos
Set to make an appearance at Milan Design Week, the Aston Martin AM37 power boat is a collaboration between Aston Martin and Quinessence Yachts. As one might expect, the Aston Martin AM37 yacht is designed to offer only the best when it comes to luxury, handling and style.

Powered by 520hp engines, the Aston Martin AM37 yacht has a cockpit that looks and feels like the interior space of a luxury vehicle. This collaboration marks yet another shift by luxury automakers into different markets to help satisfy a growing demand for luxury lifestyle accommodation.

With automotive brands looking for new opportunities to expand their reach, the Aston Martin AM37 power boat is an example of how car brands are evolving.
Trend Themes
1. Luxury Lifestyle Accommodation - The collaboration between Aston Martin and Quinessence Yachts demonstrates the trend of automotive brands expanding into luxury lifestyle sectors like yachts, presenting an opportunity for disruptive innovation in the accommodation industry.
2. Cross-industry Collaborations - The partnership between Aston Martin and Quinessence Yachts showcases the trend of cross-industry collaborations, presenting an opportunity for disruptive innovation in the automotive and boating industries.
3. Luxury Experiences - The Aston Martin AM37 power boat highlights the trend of luxury automakers tapping into new markets and offering high-end experiences, presenting an opportunity for disruptive innovation in the luxury goods and leisure industries.
Industry Implications
1. Luxury Lifestyle Accommodation - The collaboration between Aston Martin and Quinessence Yachts reveals disruptive innovation opportunities in the luxury accommodation industry as automotive brands explore new markets.
2. Cross-industry Collaborations - The partnership between Aston Martin and Quinessence Yachts presents disruptive innovation opportunities in both the automotive and boating industries through cross-industry collaborations.
3. Luxury Goods and Leisure - The Aston Martin AM37 power boat signifies disruptive innovation opportunities in the luxury goods and leisure industries as luxury automakers venture into high-end experiences.
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