Called 'Mineral Diet,' this powdered calcium collection provides all the nutritional benefits of the bone-strengthening element.
The company 'Perfect Organics' did plenty of research in order to decide how to portray this branding in the way that it did. The brand found that the most active buyers for products such as this powdered calcium collection were women over the age of 40, who purchase them for themselves or for their teenage children. The branding of these products is simple, with neutral colors functioning as the backdrop of the tin and brighter ones depicting the flavor it contains.
These powdered drink mixes provide consumers with a simple way of gaining their daily calcium intake while ensuring that it is being adequately marketed to its target demographic.