Lay's Partners with Uber for a Potato Chip Delivery Promotion in NYC
Laura McQuarrie — August 21, 2014 — Marketing
As part of its 'Do Us a Flavor' campaign, Lay's teamed up with Uber to offer a picnic and potato chip delivery service to hungry New Yorkers. Uber users entered the "LAYSPICNIC" promotional code to unlock a special picnic option that would send one of its new UberRUSH couriers their way. With UberRUSH, users were able to track the progress of the lightning-fast food deliveries.
Inside the picnic baskets were two sandwiches, two waterbottles, pickles, oranges, two bags of Lay's chips and a picnic blanket to spread out on. Naturally, the bags of potato chips that were included in this promotion were the finalists of the Do Us a Flavor contest, which include Cheddar Bacon Mac 'N' Cheese, Cappuccino, Wasabi Ginger and Mango Salsa this year.
Inside the picnic baskets were two sandwiches, two waterbottles, pickles, oranges, two bags of Lay's chips and a picnic blanket to spread out on. Naturally, the bags of potato chips that were included in this promotion were the finalists of the Do Us a Flavor contest, which include Cheddar Bacon Mac 'N' Cheese, Cappuccino, Wasabi Ginger and Mango Salsa this year.
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