As part of its 'Do Us a Flavor' campaign, Lay's teamed up with Uber to offer a picnic and potato chip delivery service to hungry New Yorkers. Uber users entered the "LAYSPICNIC" promotional code to unlock a special picnic option that would send one of its new UberRUSH couriers their way. With UberRUSH, users were able to track the progress of the lightning-fast food deliveries.
Inside the picnic baskets were two sandwiches, two waterbottles, pickles, oranges, two bags of Lay's chips and a picnic blanket to spread out on. Naturally, the bags of potato chips that were included in this promotion were the finalists of the Do Us a Flavor contest, which include Cheddar Bacon Mac 'N' Cheese, Cappuccino, Wasabi Ginger and Mango Salsa this year.
Key Themes Behind This Trend
- On-demand Picnic Services
- There is an opportunity for food delivery services to partner with picnic blanket companies and offer on-demand picnic services like Lay's did with Uber.
- Crowdsourced Food Selections
- Businesses could create crowdsourced food selections, similar to Lay's 'Do Us a Flavor' campaign, to provide consumers with unique and personalized food choices.
- Real-time Delivery Tracking
- Opportunities exist to offer real-time delivery tracking for food delivery services, like UberRUSH, to enhance the customer experience and provide greater transparency.
Where This Applies
- Food Delivery Services
- Food delivery services, like UberEats and Grubhub, could utilize Lay's picnic delivery promotion as inspiration to create unique and memorable food delivery experiences.
- Food and Beverage
- There is an opportunity for food and beverage companies to create limited-time flavor selections, like Lay's 'Do Us a Flavor' campaign, to spark consumer interest and loyalty.
- On-demand Delivery
- On-demand delivery services, like UberRUSH and Postmates, could partner with businesses to offer real-time delivery tracking and expand their delivery capabilities.
