Sharing information and putting posts online is a daily activity for almost every generation today, however what is being posted is incredibly different between each age group. This infographic aims to help brands connect to their target markets and further understand the needs and wants across all age divisions.
The 2015 Next Generation of Commerce Study by Accenture Interactive's Acquity Group compiled this guide of social habits among various demographics. For example, nearly 50% of people aged 23-30 have tried a new product based on ads or campaigns seen on their social media feeds.
The chart continues to digress into various ways that consumers are inclined to use their social media. Understanding how each generation posts online and intakes other information via social media will aid brands and organizations to better interact with its consumers.
Social Media Generation Guides
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