Sharing information and putting posts online is a daily activity for almost every generation today, however what is being posted is incredibly different between each age group. This infographic aims to help brands connect to their target markets and further understand the needs and wants across all age divisions.
The 2015 Next Generation of Commerce Study by Accenture Interactive's Acquity Group compiled this guide of social habits among various demographics. For example, nearly 50% of people aged 23-30 have tried a new product based on ads or campaigns seen on their social media feeds.
The chart continues to digress into various ways that consumers are inclined to use their social media. Understanding how each generation posts online and intakes other information via social media will aid brands and organizations to better interact with its consumers.
Why This Trend Is Growing
- Generational Social Media Habits
- Understanding how each generation posts online can help brands tailor their social media strategies for different age groups.
- Influence of Social Media Advertising
- Almost 50% of people aged 23-30 have tried a new product based on ads or campaigns seen on their social media feeds, presenting opportunities for brands to target this demographic.
- Consumer Behavior on Social Media
- Analyzing how consumers use social media can provide insights for brands and organizations to better engage with their target audiences.
Industries Being Reshaped
- Digital Marketing
- Understanding generational social media habits can help digital marketers create more effective campaigns and reach specific age groups.
- Market Research
- Analyzing consumer behavior on social media can provide valuable market research data for businesses looking to understand their target markets.
- Advertising and Branding
- The influence of social media advertising presents opportunities for brands to reach and attract new customers through engaging campaigns.
