Pipo's Gourmet Popcorn Snacks Are Elegantly Packaged
Laura McQuarrie — October 21, 2014 — Marketing
References: agenciayo.br & packagingoftheworld
What you'll find in the Pipó gourmet popcorn tins from Brazil is an infusion of unusual ingredients that make for an upscale treat. Popcorn flavors include decadent ones like Lemon Pepper, Curry & Mustard, as well as Caramel & Sea Salt. In order to match the decadent nature of the product, Agência Yo was called upon to develop a packaging concept for the snacks.
To represent the popcorn as a treat that's both indulgent and novel, Agência Yo branded the popcorn as "unexpectedly gourmet." Rather than placing the kernels in flimsy paper bags that go in the microwave, these snacks are contained in elegant tins with colorful patterns. With these subtle changes in place, the gourmet popcorn becomes a snack that's worthy of gifting or going out of your way to acquire.
To represent the popcorn as a treat that's both indulgent and novel, Agência Yo branded the popcorn as "unexpectedly gourmet." Rather than placing the kernels in flimsy paper bags that go in the microwave, these snacks are contained in elegant tins with colorful patterns. With these subtle changes in place, the gourmet popcorn becomes a snack that's worthy of gifting or going out of your way to acquire.
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