The Popaganda Music Festival Indie Bath is a creative ad for a Stockholm held festival.
The simple idea and flawless execution of this ad is what makes it talkworthy as it features a group of youth who look like concert-goers jumping into a pool.
The purposeful irony is that the event is being held at a venue called Eriksdals Public Bath. The Popaganda Music Festival Indie Bath commercial is cool and understated.
Implications - THE SECOND SENTENCE DOESN'T MAKE SENSE
Media attention and the social blogosphere is run by the youth market and this pattern is certainly an example of that power. This pattern of shock advertisement tactics is great for businesses looking to make a difference in a market with a tight budget.