Hallmark's Paper Wonder Pop-Up Valentine's Day Cards are 3D
Laura McQuarrie — February 4, 2019 — Lifestyle
References: hallmark & prnewswire
In preparation for February 14th this year, Hallmark is offering a new way for consumers to dazzle their loved ones with its pop-up Valentine's Day cards, dubbed 'Paper Wonder.' This collection of 3D cards folds to unveil a memorable scene and create a special decorative keepsake. The Paper Wonder Valentine's Day cards include over 20 different styles, including some that depict lovebirds and others that recreate imaginative multi-dimensional fairy tale scenes.
As part of its marketing campaign to inspire people to create meaningful moments with its Paper Wonder cards, Hallmark is hosting a Missed Moments contest that gives people the chance to win a weekend getaway and the opportunity to recreate their special moment at Hallmark's creative headquarters in Kansas City, Missouri.
As part of its marketing campaign to inspire people to create meaningful moments with its Paper Wonder cards, Hallmark is hosting a Missed Moments contest that gives people the chance to win a weekend getaway and the opportunity to recreate their special moment at Hallmark's creative headquarters in Kansas City, Missouri.
Trend Themes
1. 3D Valentine's Cards - The integration of 3D technology in Valentine's Day cards presents an opportunity for companies to enhance the gifting experience and appeal to customers looking for unique and memorable ways to express their love.
2. Interactive Greeting Cards - Adding interactive elements to greeting cards, such as pop-ups and movable parts, can create a more engaging and personalized experience for customers, opening up opportunities for companies to create new designs and increase customer loyalty.
3. Meaningful Moments Campaigns - As shown in Hallmark's Missed Moments contest, campaigns that encourage customers to create and share meaningful moments with loved ones can help companies build emotional connections with their customers and improve brand loyalty.
Industry Implications
1. Greeting Card Industry - The greeting card industry can capitalize on the trend of 3D and interactive cards during Valentine's Day and other holidays by creating new designs and incorporating innovative technologies that enhance the gifting experience.
2. Marketing and Advertising Industry - Marketing and advertising firms can work with companies to create meaningful and emotionally resonant campaigns that encourage customers to engage with brands and share their experiences on social media for increased brand awareness and loyalty.
3. Travel and Tourism Industry - Hallmark's Missed Moments contest presents an opportunity for the travel and tourism industry to partner with companies and offer experiential getaways to customers, creating a new revenue stream and increasing brand awareness.
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