Within a second, the Sunday Times makes us recognize iconic imagery in its new ad promoting its culture section, dedicated to art, music, films and TV.
The spot is shot in a unique take without any edits. At first, The Thinker, motionless, becomes Forrest Gump, sitting on his bench. Then, the man continues to shift his position to turn into the Mad Men title sequence, Adam by Michelangelo, the Sistine chapel ceiling and the cover of Reservoir Dogs. The commercial finally ends with Daft Punk.
The Sunday Times connects people who want to discover the influence of the past and present culture that stick in our minds, making the promise to provide the news that really counts.