Within a second, the Sunday Times makes us recognize iconic imagery in its new ad promoting its culture section, dedicated to art, music, films and TV.
The spot is shot in a unique take without any edits. At first, The Thinker, motionless, becomes Forrest Gump, sitting on his bench. Then, the man continues to shift his position to turn into the Mad Men title sequence, Adam by Michelangelo, the Sistine chapel ceiling and the cover of Reservoir Dogs. The commercial finally ends with Daft Punk.
The Sunday Times connects people who want to discover the influence of the past and present culture that stick in our minds, making the promise to provide the news that really counts.
Key Themes Behind This Trend
- Iconic Imagery Advertising
- Using recognizable visual elements from pop culture references in ads without any transition in between to create engaging content.
- Single Take Ads
- Utilizing single take shots to display evolving transformations of the subjects in an ad.
- Cultural Explorations
- Creating ad campaigns around exploring cultural elements from past and present with a focus on providing quality news content.
Where This Applies
- Advertising
- The advertising industry can create more engaging and memorable campaigns by incorporating recognizable visual elements from pop culture references.
- Filmmaking
- Incorporating single take shots in filmmaking can create new and interesting storytelling opportunities for the industry.
- Journalism
- By creating campaigns around exploring culture, the news industry has the chance to engage with new readers and showcase the value of quality journalism content.
