To raise awareness about police brutality in Brazil, artists Gabriel Morais, Renato Botelho and Bruno Pereira re-imagined the Kama Sutra to illustrate the wanton use of excessive force. The Kama Surra is a print campaign with an included hashtag so concerned citizens can spread the word online as well.
The eye-catching posters were designed to show original Kama Sutra positions modified to demonstrate the physical aggressions taking place against peaceful street protestors. Even more chilling, the scenes represent actual instances of abuse that have taken place since 2013. The goal of the Kama Surra project is to stop the violence and police brutality in Brazil by encouraging people to share the prints and engage in discussion online. There is a website for the initiative as well.
Why This Trend Is Growing
- Art Activism
- Artists using visual media to advocate for social change and raise awareness about a specific issue.
- Online Advocacy
- Utilizing social media platforms and online platforms to spread a message and engage in discussion about a social issue.
- Reimagining Traditional Concepts
- Taking familiar and established concepts, such as the Kama Sutra, and adapting them to address contemporary social issues.
Industries Being Reshaped
- Art and Design
- Opportunities for artists, designers, and creative professionals to use their skills and mediums to advocate for social change.
- Social Media and Marketing
- The need for strategic online campaigns and messaging to effectively raise awareness, engage a broad audience, and spark conversation about social issues.
- Activism and Advocacy Organizations
- The potential for organizations focused on social reform to collaborate with artists and leverage creative campaigns to further their cause.
