The Plus Pool Project Received Unexpected Support from Heineken
Ellen Smith — August 14, 2017 — Eco
References: pluspool.org & designboom
The Plus Pool project started as a simple idea that aimed to alter how New Yorkers viewed its rivers and has since grown into a conceptual design, which features a lavish plus-shaped pool with an embedded filtration system.
The idea was simple: instead of ambitiously attempting to clean the entire river, why not start with cleaning just a small portion of it? The result was +POOL and after receiving generous crowdfunded donations and a partnership with beer-mogul Heineken, the dream is beginning to become a reality. The floating pool is set to be situated in the inner harbor of the NYC waterfront, and will have a filtration system integrated in its walls, providing clean water, while serving as an example of an immersive, city-wide environmental initiative.
Heineken promises to donate $100,000 to the project if +POOL can get 100,000 signatures from New Yorkers claiming they'll use the plus-shaped pool.
Photo Credits: designboom, pluspool.org
The idea was simple: instead of ambitiously attempting to clean the entire river, why not start with cleaning just a small portion of it? The result was +POOL and after receiving generous crowdfunded donations and a partnership with beer-mogul Heineken, the dream is beginning to become a reality. The floating pool is set to be situated in the inner harbor of the NYC waterfront, and will have a filtration system integrated in its walls, providing clean water, while serving as an example of an immersive, city-wide environmental initiative.
Heineken promises to donate $100,000 to the project if +POOL can get 100,000 signatures from New Yorkers claiming they'll use the plus-shaped pool.
Photo Credits: designboom, pluspool.org
Trend Themes
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Eco-friendly Pool Filtration Systems — The integration of eco-friendly pool filtration systems is a disruptive innovation opportunity in the pool industry.
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Crowdfunded Environmentally-friendly Initiatives — Crowdfunded environmentally-friendly initiatives can disrupt traditional fundraising methods.
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Revitalization of Urban Waterways — Incorporating swimming pools with water filtration systems into urban waterways is a trend offering an opportunity to revitalize underutilized urban areas.
Industry Implications
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Pool Design and Construction — The pool industry can benefit from incorporating eco-friendly pool filtration systems into designs, as clients become more environmentally conscious.
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Crowdfunding Platforms — Crowdfunding platforms can attract environmentally conscious backers and donors, particularly those passionate about clean, accessible water in urban environments.
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Urban Planning and Development — Incorporating floating pools into urban waterways offers opportunities for urban planners and developers to creatively revitalize underutilized urban areas.
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