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The Playstation PSP 2013 Campaign is Inspired by Addictive Behaviour

 - Mar 28, 2013
References: tbwa.es & ibelieveinadv
The Playstation PSP 2013 campaign illustrates that to some people, owning one of these devices will be a match made in heaven like a mouse with a block of cheese and a metal ball with a magnet. In fact, it disturbingly illustrates the point by replacing the heads of gamers with a mouse and metal ball as well as the PSP with some cheese and a magnet.

Conceived and executed by TBWA\España, an ad agency based in Madrid, Spain, the Playstation PSP 2013 campaign was art directed by Fran López with creative direction by Juan Sánchez, Guillermo Ginés and Vicente Rodríguez. The hilariously imaginative images were shot by photographer Jesús Alonso and cleverly illustrated by Digital Art Studio. Since such games often reside in the realm of fantasy, the campaign is on point.