Shawn Mendes is the star of the Play It Forward initiative by Tommy Hilfiger with the new Classics Reborn that is launching for the Summer 2022 season. It features three images taken by British photographer Craig McDean to showcase sustainable items by the fashion imprint.
Talking about the new campaign, Tommy Hilfiger states “Shawn’s not only a multitalented musician — but he also represents a new generation of future-makers who understand the need for action [...] By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level. While we recognize we still have a long way to go, together we can build even more awareness to make a positive, lasting impact.”
Image Credit: Craig Mcdean
Key Themes Behind This Trend
- Sustainable Fashion Campaigns
- Brands can launch sustainable fashion campaigns using popular celebrities to encourage sustainable living and fashion practices.
- Innovative Fashion Photography
- Using innovative fashion photography techniques can help create visually appealing content while promoting sustainable fashion products.
- Eco-friendly Fashion Products
- Creating eco-friendly fashion products can help fashion brands appeal to a new generation of future-makers who prioritize sustainable living.
Where This Applies
- Fashion
- Fashion brands can promote sustainable fashion practices and create eco-friendly products that appeal to consumers concerned with environmentally responsible practices.
- Photography
- Innovative fashion photography techniques can be employed to promote sustainable fashion products, making fashion photography more eco-friendly and raising awareness about sustainability.
- Celebrity Endorsement Marketing
- Celebrities can be enlisted by fashion brands to promote sustainable fashion and encourage sustainable living as part of celebrity endorsement marketing campaigns.
