This innovative plasticine packaging design is a playful nod to the colorful kindergarten world in which it is used.
Created by Russian creative agency Pavlov's Design, the brightly colored packaging for the children's clay stands out on store shelves thanks to a busy design that tells a captivating story. The Pavlov's Design team was tasked with creating a logo to serve as the central imagery holding the visual branding together and did so by creating a topical logo that mimics the open hand of a child.
Since the product is purchased by parents, the packaging design needs to appeal to both the child and the discerning adult. This creative plasticine packaging is sure to differentiate itself from the competition through its vibrant appearance.