To better serve consumers who are looking for products fueled by plant-based protein, EVOLVE launched a new Protein & Greens product line with plant-powered protein shake solutions in powdered and ready-to-drink forms. The EVOLVE Protein & Greens products are made with pea protein and provide 20 grams of plant-based protein.
The ready-to-drink protein shakes are free from artificial flavors, shelf-stable and inspired by popular juice bar flavors—Protein & Greens is available in Mixed Berry Beet and Carrot Lemon Ginger varieties that are powered by real vegetable juice concentrate.
With dark leafy greens like kale and spinach and natural sweeteners, these drinks to support an active lifestyle are rich with vitamins, minerals and essential fatty acids. As these drinks will be particularly appealing to those who follow a plant-based diet, the Protein & Greens are particularly high in B12 and Vitamin A, which can be challenging to get enough of.
What Makes This Trend Stand Out
- Plant-based Protein
- Opportunity for developing innovative and diverse plant-based protein products that cater to the growing demand for plant-powered nutrition.
- Ready-to-drink Beverages
- Opportunity to create convenient, ready-to-drink protein shakes with unique flavors inspired by popular juice bar offerings.
- Functional Nutrition
- Opportunity to develop protein shakes that not only provide essential nutrients but also support an active and healthy lifestyle through natural ingredients.
Sectors Adopting This
- Food and Beverage
- Incorporating plant-based protein into food and beverage products, such as protein shakes, can tap into the expanding market of health-conscious consumers.
- Health and Wellness
- Capitalizing on the trend of functional nutrition to create products that promote overall well-being, including plant-powered protein shakes for active individuals.
- Fitness and Sports Nutrition
- Meeting the protein needs of athletes and fitness enthusiasts by offering convenient and nutritious plant-based protein shakes for pre- and post-workout supplementation.
