The Planters NutMobile is one Nutty Eco-Friendly Ride
References: wired & gizfactory
There are a few things that stand out right away about this Planters NutMobile, but aside from its nutty exterior it also boasts some incredible eco properties.
Designed to run on peanut oil modified biodiesel, the Planters NutMobile also features "a wind turbine, solar panels, LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn," according to the New York Times. It is one seriously green peanut machine.
Implications - It's hard to imagine that this nutty automobile wouldn't be able to put a smile on the face of anyone who saw it. As far as creative and quirky marketing strategies go, this one is a definite winner.
Designed to run on peanut oil modified biodiesel, the Planters NutMobile also features "a wind turbine, solar panels, LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn," according to the New York Times. It is one seriously green peanut machine.
Implications - It's hard to imagine that this nutty automobile wouldn't be able to put a smile on the face of anyone who saw it. As far as creative and quirky marketing strategies go, this one is a definite winner.
Trend Themes
1. Eco-friendly Transportation - The NutMobile showcases the potential of using peanut oil modified biodiesel as a sustainable fuel source for automobiles.
2. Green Technology Integration - The incorporation of wind turbines, solar panels, LED lighting, and recycled parts in the NutMobile highlights the trend towards integrating green technology into vehicles.
3. Unique Marketing Strategies - The NutMobile's nutty exterior and quirky features demonstrate the effectiveness of creative and unconventional marketing strategies.
Industry Implications
1. Alternative Fuels - The NutMobile's use of peanut oil modified biodiesel presents an opportunity for innovation and growth within the alternative fuels industry.
2. Renewable Energy - The integration of wind turbines and solar panels in the NutMobile suggests potential advancements in renewable energy solutions for the automotive industry.
3. Advertising and Branding - The NutMobile's success as a marketing tool highlights the potential for unique advertising and branding opportunities within the automotive industry.
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