Baskin-Robbins Introduced Two Plant-Based Ice Creams
Ellen Smith — July 30, 2019 — Lifestyle
References: baskinrobbins & chewboom
Fast food restaurants are embracing plant-based alternatives, as consumers demand healthy and eco-friendly options -- Baskin-Robbins is the latest QSR to join this movement, as the company now offers two plant-based ice creams.
The two new flavor options include Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme, both of which boast the same bold and delicious flavor profile the brand is known for. One of the options features a cookie dough-like flavor profile, while the other focuses more on he chocolate flavor.
Baskin-Robbins is aware that a lot of consumers may be skeptical of the new plant-based options, and in light of this, the chain is offering a free taste test on August 4th.
The two new flavor options include Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme, both of which boast the same bold and delicious flavor profile the brand is known for. One of the options features a cookie dough-like flavor profile, while the other focuses more on he chocolate flavor.
Baskin-Robbins is aware that a lot of consumers may be skeptical of the new plant-based options, and in light of this, the chain is offering a free taste test on August 4th.
Trend Themes
1. Plant-based Alternatives - The growing demand for healthy and eco-friendly options presents disruptive innovation opportunities for the food industry to create innovative plant-based products.
2. Non-dairy Ice Cream - The introduction of non-dairy ice cream flavors by Baskin-Robbins indicates a trend towards catering to lactose-intolerant and vegan consumers, prompting opportunities for expansion in the non-dairy ice cream industry.
3. Taste Testing Events - The offering of a free taste test by Baskin-Robbins highlights a trend in the food industry to engage consumers and build trust through direct sampling experiences, creating opportunities for other companies to promote their new products.
Industry Implications
1. Fast Food Restaurants - The adoption of plant-based alternatives by fast food restaurants demonstrates a trend that creates opportunities for innovative and sustainable menu offerings in the fast food industry.
2. Dairy-free Products - The introduction of non-dairy ice cream flavors by Baskin-Robbins reflects a trend in the food industry towards meeting the increasing demand for dairy-free products, opening up opportunities for companies to develop and market innovative non-dairy alternatives.
3. Food Sampling Events - The free taste test event organized by Baskin-Robbins represents a trend in the food industry to create engaging and interactive experiences for consumers, presenting opportunities for other food companies to host similar events for product promotion.
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