With many consumers interested in plant-based eating and reducing packaging waste, Alpro created a new product, the Plant-Based Bucket, to offer the best of both worlds. For Plant Power Day on March 7th, Alpro will be making the plant-based meal and its entirely edible packaging available Deliveroo Editions.
As a dairy alternative brand, Alpro is putting a plant-powered spin on conventional chicken and chips meals with mushroom "nuggets" that feature the Alpro Almond Unsweetened drink as an included ingredient, sweet potato fries and a garlic dip. Each of these plant-based creations is served in a bucket that is made of a combination of nuts, spices and fennel, nigella, pumpkin and sesame seeds—just as the plant-based nuggets and fries pair well with the creamy dip, so does the edible bucket.
Key Themes Behind This Trend
- Plant-based Packaging
- Creating edible packaging made from plant-based materials to reduce waste and offer a sustainable alternative to traditional packaging.
- Plant-based Convenience Meals
- Offering plant-based meals that are convenient and easy to consume, especially with the rise of delivery services like Deliveroo.
- Innovative Ingredient Use
- Experimenting with non-traditional ingredients, such as almond drink, to create unique and flavorful plant-based meals.
Where This Applies
- Food Packaging
- Creating sustainable packaging solutions for food products, especially as consumers become more environmentally conscious and demand more eco-friendly options.
- Plant-based Food
- Developing a wider range of plant-based food products in response to increasing demand from consumers who prioritize health, sustainability, and animal welfare.
- Food Delivery Services
- Partnering with food delivery services to offer innovative and convenient plant-based meals, particularly as more people order food delivery due to stay-at-home measures.
