For Pinterest users, the search feature is rather important. As users search for ideas to pin to their virtual board, they can choose to peruse through the Pinterest site and flip through categories or get more specific by using the search option. Recognizing this, Pinterest is now testing a video search concept that the company is looking to release shortly.
The company's blog states that the platform has seen a 60% increase in videos and that people have told them that when they "come across a how-to video on Pinterest, they’re more than twice as likely to give it a try (versus videos they find on other sites)." That's evidence enough that the company is on the right track with enhancing it's services to keep and attract users.
Video Search Tools
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