These pictogram posters can easily be transcribed as being culture-revealing. The clever images, created by Mutabor Design, promote different cultures from around the world in a minimal manner. The Hamburg-based design firm felt that there was no need for descriptive words; it only wanted to use pictures.
The posters accompany a series of books called Lingua Digitalis, which promote global wordless understanding. Some of the country-specific posters include France, Brazil, Italy and Japan. Each poster features icons that coincide with its country's culture; for example, France's poster features a wine glass, the Chanel logo and a mustache mashed-up together. Likewise, Brazil's features a woman’s body, a couple of soccer balls and a Christ the Redeemer statue.
The illustrations are expressive and were meticulously thought-out to make sure that anyone can pin-point exactly what each poster's culture is.
What Makes This Trend Stand Out
- Minimalistic Pictogram Design
- Opportunity for designers to create culture-revealing visuals using minimalistic pictograms.
- Global Wordless Communication
- Potential for promoting global wordless understanding through visual representations.
- Cultural Iconography
- Rise in using cultural icons to convey a specific country's identity in a simplified manner.
Sectors Adopting This
- Graphic Design
- Graphic designers can explore the use of minimalistic pictograms to convey cultural concepts and identity.
- Publishing
- Opportunity for publishers to create visual books promoting global wordless understanding.
- Tourism
- Tourism industry can leverage cultural iconography to create visually appealing promotional materials.
