Cosmetic brand Physicians Formula understands the struggle that arises when it comes to taking the perfect selfie. To help Millennials achieve the perfect picture, the brand created the #InstaReady collection. This collection of makeup is specifically made for flawless Instagram pictures.
Inspired by the social photo-sharing site, the #InstaReady line ensures consumers look picture perfect with or without the use of filters. Physician Formula created this line to give the skin a soft-focus effect while also creating products that focus on complexion. Each product is infused with color-reflective pigments to diffuse light while additional powders are used in the mix to mattify the skin in all the crucial areas and blur the appearance of pores.
The end result is an airbrush-like appearance that lasts all day without drying or feeling cakey.
What's Driving This Trend
- Flawless Instagram Makeup
- Creating makeup products that enhance complexion and give a soft-focus effect for perfect Instagram photos.
- Color-reflective Pigments
- Incorporating color-reflective pigments in makeup to achieve an airbrush-like appearance.
- Long-lasting, Non-drying Makeup
- Developing makeup products that provide all-day wear without drying out the skin or feeling heavy.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetic brands to develop products that are specifically designed for flawless Instagram pictures.
- Photography Equipment
- Opportunity for companies to create photography equipment or accessories that complement the effects of #InstaReady makeup.
- Beauty Influencers
- Opportunity for beauty influencers to recommend and review #InstaReady makeup for creating perfect selfies.
